The Ato Friends concept, centered on a group of lovable characters representing DSU and developed by the DSU company Animotion, has been launched to help promote Wadiz Funding.

Ato Friends are loved by all for their cute and familial appearance, as well as for their background story of a group of friends crashlanding on Earth and going on adventures. Their concept, focusing on spreading the DSU vision of development and motion, was originally developed under the guidance of faculty professors, then subsequently utilized to promote the Ato Friends Wadiz Funding Project by students of the DSU Department of Digital Contents and Animotion.

As such, Anymotion is participating in the development of such activities as developing character IP on the ATO Friends name; One Source Multi-Use business; organizing character IP application contests; and hosting a youth animation camp in Busan, a development project in Buk-gu, Busan, as well as pursuing many other win-win activities with local communities. Moreover, with the ATO Friends Wadiz funding project as a foothold, larger-scale win-win projects are expected to continue in the near-future.