With the support of the DSU LINC Plus Project Team, the Korea & China Public Service Advertising Exchange Exhibition was held from December 7 to 10, 2018 at the Communication University of China (CUC) and the China Public Service Commercial Research Center.

Inattendance from the DSU Division of Media Communication were Professor Kim Jong-pil, Professor Yang Woong, as well as eight students. Through their experience, participants were able to gain a better understanding of the production of public service video commercials and to how to communicate various ideas through international communication.

The following is an account of the exhibition and a comparison of Korean and Chinese public service commercials through participating student Nam Yu-jin (Senior, Advertising & Public Relations): We received a warm welcome from the CUC professors and graduate students we met.

For our party’s presentations, first we discussed Korean public service commercial types and the latest trends. Next, we talked about the Busan International Advertising Festival and presented some works that have received awards there.

The presentations by students from CUC discerned four main themes: traditional culture, social culture, the New Year, and patriotism.

Among the CUC students1 discussion of those, the most impressive and interesting was their description of patriotism. In China, patriotism was conveyed through the notions of health, friendship, and succession. There were many differences to how these concepts are used in Korean advertising; however, there were many similarities too, such as emphasis on family and filial duty.

Later we had dinner together and got to know each other. We told the CUC students about our Division of Media Communication, media outlets, and IFS1 classes, and they were very surprised by and interested in our practice system.

We got to learn more about Chinese culture, and about the music, movies, and issues that are currently in vogue in China.

Although our workshop lasted only three nights and four days, we were able to leave with a clearer understanding of the differences between public service commercials in Korea and China.