• 2024년 동서대학교 아름다운캠퍼스 사진 공모전
  • GELS Challenger 참가자 모집
로그인 VR-Map
Language
Korean English Chinese
팝업열기

사이버홍보실


[Dongseo university] Advertising & Public Relations Students Win for 5th Consecutive Year at Cheil Idea Festival

조회 1,067

2019-07-23 00:00

The Advertising & Public Relations Department of DSU has proved itself once again by producing winners in the Cheil Idea Festival for the fifth year in a row. This year, the 40th year of the festival, DSU’s winning team consisted of Jeong Ji-won, Gang Ji-yeong, Pyo Eom-ji, and Lim Seong-eun, who took the Gold Award in the innovation category.

The awards ceremony was held on July 11 in the Mary Hall Auditorium of Sogang University, Mapo-gu, Seoul. Previous winning teams from DSU’s Advertising & Public Relations Department have won the Gold and Bronze Awards in the outdoor advertising category and the Bronze Award in the E-mart corporate social responsibility category in 2018; and the Bronze Awards in the outdoor advertising category in 2017, 2016, and 2015.
In addition, the Advertising & Public Relations Department itself received the highest ranking in the “2018 National Industrial Evaluation Survey of Tertiary Institutions.”
Cheil Worldwide’s Idea Festival, which marks its 40th anniversary this year, has become the nation’s most prestigious university student idea contest, and has produced 2,300 winners in the four decades it has been held.

In this year’s contest, more than 3,400 ideas were presented in six categories, including video advertising, print advertising, outdoor advertising, online advertising, advertising planning, and innovation. From these numerous entries, only 33 works were selected to receive awards, including one Grand Award and five Gold Awards.
The winning DSU team’s idea, entitled ‘A New Word for a New Pair of Shoes! I’ll Clean Them!’ involved a collaboration between shoestore chain ABC Mart and cleaning company Cleantopia, by which shoes could be cleaned after purchase.

The students formulated their idea as part of the Advertising & Public Relations Department’s New Media Theory classes, taught by Professor Yang Woong.

Winning student Gang Ji-yeong said, “Preparing for the competition through school classes was very helpful. Through the professor’s feedback and the exchange of opinions with classmates, the work was completed successfully.”

In addition to their awards, all Grand Prize and Gold Award winners will receive preferential treatment should they apply for jobs with Cheil Worldwide in the future, and two people from among the winners will be invited to the Spikes Asia Advertising Festival in Singapore in September.