Cha Hwan, a junior majoring in Broadcasting and Media Studies, and Jeong Ji-hwan, a freshman majoring in Advertising & Public Relations, have been awarded the Grand Prize and 1.5 million in prize money in the "Branded Video Content Creation Competition." The awards ceremony took place on October 16 in BEXCO.
The competition was co-hosted by Busan Center for Creative Economy and Innovation and the Busan IT Industry Promotion Agency, and was held for the purposes of discovering creators of creative video contents and supporting the production of marketing content for small and medium venture companies.
To achieve this aim, small and medium-sized venture companies that wanted to further promote their products in a creative fashion were matched with video content producers, to whom studio space and use of media facilities were provided.
The Dongseo University team produced a promotional video for Cosmile Corporation, an eco-friendly cosmetics company. Centered on the concept of "presenting nature," the team’s 1 minute and 30 second video promotes the corporate value of a cosmetics company that cares about both nature and people.
On receiving the prize, Cha Hwan said, "We conducted all the planning, budgeting, interviewing, shooting, and editing for this video, and it can be a time-consuming and difficult experience sometimes for students to make videos through consultation with clients. But it was a rewarding one too, and our success motives us to further strive towards achieving our dreams of becoming video specialists in the future."