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[Dongseo University] Local Fashion Small Business Store VM Improvement Project Starts Living Lab

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2020-09-28 00:00

Various socially tailored, industry-academic cooperation leading university fostering projects have been enacted to assist small fashion businesses in Busan that are struggling in 2020. One is Living Lab's 'Local Fashion Small Business Store Visual Merchandising (VM) Improvement Project,' under the leadership of Professor Kim Hyeong-suk of the Division of Design. A virtual living lab that utilizes various places of life as pseudo-laboratories to discover and investigate social problems and find innovative solutions, various ideas and experiments will be conducted for this beginning of an online transition essential for the survival of offline fashion stores.

On 23 September, 2020, at a workshop held at a fashion store in Hadan, Busan, DSU professors and students, fashion small business owners, and industry experts gathered to determine the current situation of fashion stores. Great deliberation was undertaken in order to diagnose problems and formulate solutions to their needs, through which it was decided that VM would be undertaken in three fashion stores in Busan.

Specifically, a visual product policy whereby a means of expressing the desired image and concept of a company or brand will be focused upon.

With the number of offline stores continuing to decrease as the center of product distribution shifts online, there is an urgent need to secure competitiveness. Therefore, starting with this project, DSU plans to continue its work to change local stores by linking online and offline stores, introducing various retail digital technologies, and by utilizing AI, VR/AR, IoT, and big data.

Jo Dae-su, Head of the DSU LINC+ Project Team, said “This ‘Smart Retail v.1.0’ is a new project model of DSU. We are glad that DSU’s expertise in design and in the various technologies of the Fourth Industrial Revolution is providing practical help to local businesses."